Asharami Synergy Drives Innovation and Safety at IATA Aviation Forum

Asharami Synergy, a Sahara Group company, reinforced its reputation as a leader in aviation fueling by championing innovation and safety at the 2025 IATA Aviation Energy Forum which held in Mexico.

As one of Africa’s leading suppliers of aviation fuel, Asharami Synergy’s delegation, led by its CEO, Nomnso Dike, highlighted the need for global stakeholders to collaborate on ensuring the aviation ecosystem is constantly enhanced by investments and technology to deliver solutions that drive safe, reliable, and efficient aviation operations across the globe.

Asharami Synergy’s team engaged airline executives, technical experts, and regulators to explore evolving issues around responsible pricing, resilient fuel supply chains, modernized fueling infrastructure, technology-driven operations, transparency, and a clear path towards the 2050 Net Zero target. These discussions align with Asharami Synergy’s mission to build a more efficient and robust aviation ecosystem throughout Africa.

“Our focus is on turning every engagement into tangible results for our customers, partners, and the industry in the design and implementation of solutions that streamline operations and deliver a superior customer experience”.

 

L to R: Adekanmi Adesola, Chief Operating Officer, Asharami Synergy; Eniola Folami, Head of Commercial, Asharami Synergy; Todd Hayes, Manager, Fuel Sourcing and Operations, Delta Airlines; Lyle Aske, Fuel Manager, Delta Airlines; Nomnso Dike, Chief Executive Officer, Asharami Synergy.

According to Dike, sustained global conversations and coordinated action are essential for the aviation industry to achieve the 2050 net-zero target. Asharami Synergy believes that while the transition to a low-carbon future is critical, it must be approached in a way that is just and inclusive, acknowledging the distinct challenges and opportunities present in various market geographies.

“We advocate for collaborative frameworks that recognize the diverse realities of different regions, ensuring that the path to net zero is equitable and supports sustainable growth for all stakeholders, leaving no one behind,” he noted.

Dike said participation in IATA forums gives Asharami Synergy an opportunity to stay ahead of industry developments and help shape a sustainable future for the sector. “By understanding the evolving needs of the aviation sector and consistently investing in infrastructure, technology, and operational excellence, we ensure our airline partners benefit from reliable, efficient, and safe fueling solutions, as the industry continues its march towards effectively managing supply chain challenges and environmental sustainability,” he said.

Dike said Asharami Synergy continues to invest in technology and infrastructure across the sector’s value chain. “With strategically located storage facilities, advanced bowsers, and the deployment of i6 digital fueling technology at all terminals, Asharami fuels with speed, precision, and transparency. Our operations follow globally recognized Integrated Management Systems, including ISO 9001 for Quality, ISO 14001 for Environmental Management, and ISO 45001 for Occupational Health and Safety.” These advancements enable faster turnaround times, seamless fueling coordination, and real-time data visibility, helping airlines minimize disruptions and maintain schedule integrity.

Asharami Synergy Bolsters Fuel Solutions in Lekki with New Retail Station

Asharami Synergy, a Sahara Group downstream company, has strengthened its retail footprint with the commissioning of a new station in Lekki, Lagos, to enhance access to exceptional fueling solutions.

Strategically located to serve residents and businesses across Lekki and its environs, the new facility is equipped with trailblazing forecourt technology. This system allows for remote-controlled, real-time inventory management that ensures pinpoint meter accuracy for both the Synergy team and customers, guaranteeing fair and efficient service. Alongside forecourt technology and add-on services like Vehicle Repair and Maintenance, Car Wash, Lubes Station, and an on-site Restaurant, Moroti Adedoyin-Adeyinka, Executive Director, Sahara Group, stated the station is set to become the “benchmark for quality assurance, safety, reliability, and operational excellence in the industry.”

Adedoyin-Adeyinka, who chaired the commissioning of the facility, said it embodies Sahara’s brand philosophy of ensuring excellence and distinction across its operations in Africa, Asia, Europe, and the Middle East.

“We wanted a retail station that reflects who we are, our attention to detail, our commitment to quality, and our refusal to do things in small measures. While we may not have hundreds of stations, every Asharami station we open must stand out, not just as a place to buy fuel, but as a symbol of our brand promise: quality and premium experience.”

Foluso Sobanjo, Head, Downstream Africa, Sahara Group, described the project as “a celebration of perseverance, innovation, and collaboration.”

 

Photo Caption (L-R): Oladimeji Williams, Government Relations and Business Development Manager, Asharami Synergy; Adekanmi Adesola, COO, Asharami Synergy; Foluso Sobanjo, Head, Downstream Africa, Sahara Group; Moroti Adedoyin-Adeyinka, Executive Director, Sahara Group; Nomnso Dike, CEO, Asharami Synergy; Ademola Johnson, CFO, Asharami Synergy

“This achievement is a result of collective sacrifice and commitment,” Sobanjo said. “At some point, this seemed impossible, but we’ve turned the impossible into possible, because that’s what we do at Sahara. Now, Lekki and neighbouring locations can enjoy services driven by commitment to excellence, innovation, and service. Beyond Nigeria, Sahara Downstream also operates 11 retail stations across the Greater Accra, Central, Western, Eastern, and Savannah Regions of Ghana as part of our dedication to expanding quality access across Africa.”

According to Nomnso Dike, CEO, Asharami Synergy, the Lekki station represents more than a physical expansion, but also reinforces Asharami Synergy’s dedication to quality, and the ultimate customer experience.

“The commission of the Asharami retail station is truly something special,” Dike said. “Our focus now is to sustain this legacy, to continue being the provider of choice wherever energy is consumed. To all the residents in Lekki and Lagos, we assure you that when you make the Asharami turn, you’re choosing reliability, innovation, and quality fuel, every time.”

The new station boasts a Forecourt Controller, a highly sophisticated modular solution that serves as a single point of control for multiple devices and interfaces. Supporting over 100 communication protocols and integrating power supply, CPU board, and interface modules, this system offers one of the most intelligent and reliable retail station management systems available today.

The intelligent inventory management system, empowered by volume and temperature sensors, provides high-accuracy, real-time data on products available and dispensed volumes, which is a crucial benefit to the customer. This rigorous process effectively eliminates the possibility of meter manipulation common in the retail business and drastically reduces theft, assuring Asharami Synergy’s customers of unmatched meter accuracy and complete transparency with every liter purchased.

Sahara Group continues to advance its energy access agenda across Africa, with investments such as this reaffirming the Group’s long-term commitment to driving sustainable energy growth, powering communities, and bringing energy to life responsibly.

 

Asharami Synergy Enhances Aviation Operations With 60,000L Bowser SO-24

“Asharami Synergy has a legacy of excellence, efficiency, and leadership in our industry. The Bowser SO-24 is a testament to our resolve to continuously innovate, commit to sustainability, and be the leading suppliers of Jet fuel (ATK) in this industry. We are always eager to take decisive and defining steps to meet the evolving needs of our clients and redefine efficiency in energy distribution.”

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Asharami Synergy Kenya debate competition promotes generational sustainability

First place winners, Upper Hill Boys High School, receive their award excitedly

Asharami Synergy Kenya believes the future of the planet we call home rests on the engagement and involvement of all stakeholders, especially, the youths as we work towards protecting our environment. The debate platform is our contribution to ensuring students know and understand these issues to enable them proffer possible solutions

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